We helped make Tony Robbins a household name. 

Jon Schulberg directed and co-produced Guthy-Renker’s first infomercial which advertised a new audio program of the seminal self-help book, Think & Grow Rich.  

The infomercial was an instant success and featured a profile of motivational speaker Tony Robbins.

The response to Tony Robbins was so high that a spin off infomercial was created to market his new Personal Power self-help program.  

First year sales exceeded $50M. Jon received the Infomercial of the Year award for his groundbreaking work. The Tony Robbins DRTV campaigns proved to be the cornerstone franchise for Guthy-Renker generating over $500m and making them the dominant powerhouse company in the DRTV industry.